I’m a 1st-gen American, born and raised in California, and deeply proud of my Mexican roots. The absence of stories reflecting my experiences ignited my love for storytelling, which has become the core of everything I do. My creative vision expands from storytelling into diverse avenues of creative development and content creation, always focusing on human connection, authenticity, and exploring a wide spectrum of characters and communities. I thrive at the intersection of creative vision and strategic impact, where problem-solving and having fun while shaping culture is my sweet spot.
Paloma Riojas Martinez is a creative chingona with an unyielding passion for crafting stories that delve into the untold complexities of the human experience. Her work unapologetically challenges norms, bringing fresh, underrepresented perspectives to the screen. As one of only 10 Fellows selected for the prestigious Outfest Screenwriting Lab in 2022, Paloma's storytelling prowess has been widely recognized. She also made waves on the Black List Latinx TV List in 2020 and was chosen for the groundbreaking Mentorship Matters writers' program, where she collaborated with industry giants like Netflix, HBO, and Amazon.
Paloma's been is shaking up the entertainment world by developing shows with Scooter Braun’s SB Projects, Cedar Park Entertainment, and Paradiso Media. Her diverse industry background includes roles as a Writers' Assistant for Showtime and Paramount+, creative producing short-form content, and working as a former development executive, giving her a unique edge in the creative process.
Paloma has collaborated with Pollution Studios as a director, producer, writer, and executive producer on projects ranging from commercials and TV shows to documentary series, short films, and branded content. She helped develop and cast the digital series Wags to Riches, which won 12 Telly Awards, including Best Nonprofit Campaign. Additionally, she was the lead producer on an award-winning 50-episode documentary series, where she traveled around the world with a 13-year-old activist.
Paloma’s film credits are equally impressive. She produced two short films that were acquired by HBO, co-wrote and produced Nana, a short film directed by Diego Luna that premiered at the Sundance Film Festival, and she’s known for creating bilingual content for organizations like the Cesar Chavez Foundation, AT&T, and Honda. Her Spanish-language short film Adán premiered at the 2013 Cannes Film Festival, where it clinched both the Audience Award and Jury Award in the Diversity at Cannes Showcase.
With a Master of Fine Arts in Film/TV Production from the USC School of Cinematic Arts, Paloma continues to push boundaries and redefine what it means to tell stories in Hollywood. She lives in Southern California with her family, and whenever possible, she writes by the beach, where the waves inspire her next groundbreaking narrative. Paloma is proudly represented by United Talent Agency and Frankfurt Kurnit Klein & Selz PC.
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